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Technological progress is affecting not only all sectors, but also the way we work, communicate and live. New technologies such as artificial intelligence and advanced software solutions are shaping our modern economy. In this exciting and dynamic environment, companies are building their future using new and adapted business models.
Artificial intelligence (AI) is transforming industries with advanced algorithms and autonomously acting systems. AI-controlled drones open up new dimensions for logistics, monitoring and rescue operations, while AI-controlled robots can optimize production processes and adapt them in real time. These are just selected examples. The willingness to invest in AI technologies is high. This is because companies often integrate AI in order to achieve competitive advantages in the short-term and to defend their position in the medium-term. In this context, demand for semiconductors is generally increasing to drive these intelligent systems forward. New technologies and quantum computing can also be seen in this context. They add momentum to digital transformation and are the key to a more productive, future-oriented economy.
In the era of increasing connectivity and with the constantly advancing digital transformation, cyber security is becoming extremely important. The growing threat of cybercrime is forcing companies to focus more on protecting sensitive data and to protect corporate processes more comprehensively from digital threats. Among other things, the focus is on data protection, as customers increasingly value secure information handling. In this context, blockchain has the potential to revolutionize the security landscape by enabling decentralized and tamper-proof data storage. The combination of 5G and IoT is another driver of increasing digital connectivity. Accordingly, this is also associated with increased digital risks. Companies are therefore investing more in cyber security to prepare themselves against increasing cyber threats.
The subscription economy is based on digital platforms and is booming as consumers prefer flexible and personalized services. However, this type of business model is also extremely interesting for traditional companies. It is scalable, generates recurring revenue, increases customer loyalty and has the potential for up-selling. Earlier in the development cycle, but also with the potential for disruption, is the targeted integration of metaverse, augmented reality (AR) and virtual reality (VR). These technologies are fundamentally changing customer interaction and enabling new competitors to position themselves as pioneers in an evolving economic landscape. Subscription Economy, Metaverse, and AR/VR promise an exciting future for innovative companies.
New business models are emerging, some of which are also established
challenging companies
Increased ecosystem thinking among software companies in order to be successful in the market in partnerships
In an environment characterized by constant technological change, technological adaptation is essential for survival
Dynamic regulatory requirements, particularly with regard to data protection, place the highest demands on the compliance of software solutions
Investing in training and development and recruiting and retaining employees is becoming a success factor
The introduction of new technologies and business models requires change management and good communication
Digitalization is a cross-sectoral issue that is of paramount importance not only for technology companies, but for all sectors and their supply chains. For example, it enables solutions for decarbonization and creates new business models (e.g. sharing economy).
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