Adisfaction

On November 2, 2021, media service provider Annex Werbe AG and digital marketing agency adisfaction Suisse AG announced their merger to form Adisfaction-Annex AG as of January 1, 2022. IFBC supported the two companies Annex Werbe AG and adisfaction Suisse AG as financial advisor in the evaluation of strategic alternatives, in the decision-making process as a basis for the merger, in the subsequent structuring as well as in the implementation of the merger. In addition, IFBC supported Marco Pfister in the management buyout at Annex Werbe AG as financial advisor. This included the support of the negotiations, the structuring of the financing as well as other financial aspects of the transaction. As an agency for digital marketing and cross-media campaigns, Adisfaction-Annex AG offers its clients customized solutions from a single source.