Bank Avera

IFBC supported Bank Avera in developing the bank strategy for the coming 5-year period. Based on a detailed SWOT analysis and the defined vision und mission, the strategic positioning of the bank and the relevant business areas was formulated together with the Executive Board and with the involvement of the Board of Directors. Both qualitative and quantitative targets were then derived and specific strategic initiatives were developed to implement the strategy. Bank Avera, headquartered in Wetzikon, is a regionally oriented universal bank and operates in retail, corporate and private banking. With 12 branches in the canton of Zurich and more than 45,000 customers, it is the largest regional bank in the canton of Zurich.